{"id":38242,"date":"2025-03-27T11:34:59","date_gmt":"2025-03-27T11:34:59","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/03\/27\/usdt-issuer-tether-eyes-investment-in-italian-media-firm-be-water-amid-global-expansion\/"},"modified":"2025-03-27T11:34:59","modified_gmt":"2025-03-27T11:34:59","slug":"usdt-issuer-tether-eyes-investment-in-italian-media-firm-be-water-amid-global-expansion","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/03\/27\/usdt-issuer-tether-eyes-investment-in-italian-media-firm-be-water-amid-global-expansion\/","title":{"rendered":"USDT issuer Tether eyes investment in Italian media firm Be Water amid global expansion"},"content":{"rendered":"<div><\/div>\n<p>Stablecoin issuer Tether is reportedly set to acquire a significant stake in Italian media company Be Water as it cements its presence in the European Union.<\/p>\n<p>According to a <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-26\/tether-is-buying-a-30-stake-in-italian-media-company-be-water\">report<\/a> citing unnamed sources familiar with the decision, Tether plans to invest around \u20ac10 million ($10.8 million) into Be Water. <\/p>\n<p>The move has not yet been confirmed by either Tether or Be Water at the time of publication.<\/p>\n<h2 class=\"wp-block-heading\">Tether strengthens Italian footing<\/h2>\n<p>Be Water is a Milan-based media group that owns podcast production companies Chora Media and Will Media, as well as Be Water Film, which focuses on film production and distribution.&nbsp;<\/p>\n<p>The company is known for producing narrative-driven content, including a podcast series in collaboration with Bloomberg titled \u201cQuello che i soldi non dicono\u201d (\u201cWhat Money Doesn\u2019t Say\u201d).<\/p>\n<p>While the exact motivation behind the deal is still unclear, the investment appears to be part of Tether\u2019s ongoing push into Italy.<\/p>\n<p>Earlier this year, Tether made headlines with its investment in Juventus Football Club, one of Italy\u2019s most iconic sports brands. <\/p>\n<p>The company acquired a minority stake as part of a broader plan to move beyond its core business of stablecoins and digital payments.\u00a0<\/p>\n<p>At the time, Tether CEO Paolo Ardoino said the investment would be a \u201cpioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally.\u201d<\/p>\n<h2 class=\"wp-block-heading\">European expansion challenges<\/h2>\n<p>Tether\u2019s journey through the broader European market hasn\u2019t been entirely smooth.&nbsp;<\/p>\n<p>The company has faced mounting pressure from the EU\u2019s new Markets in Crypto-Assets (MiCA) regulation.<\/p>\n<p>A number of major exchanges, including Coinbase, Kraken, and Crypto.com, have <a href=\"https:\/\/invezz.com\/news\/2025\/03\/03\/binance-to-delist-tether-and-other-non-mica-compliant-stablecoins-in-europe-on-march-31\/\">pulled USDT from their platforms<\/a> for European users.<\/p>\n<p>As regulatory expectations tighten, Tether has yet to fully align with the bloc\u2019s evolving compliance standards.<\/p>\n<h2 class=\"wp-block-heading\">Expanding beyond crypto<\/h2>\n<p>Nevertheless, the recent developments follow a profitable year for Tether, with the company reporting $13 billion in profits for 2024.&nbsp;<\/p>\n<p>With returns from holdings in US Treasuries, Bitcoin, and other assets, the stablecoin issuer has been channeling excess capital, reportedly over $7 billion as of January 2025, into <a href=\"https:\/\/invezz.com\/news\/2025\/02\/20\/tether-backs-10m-funding-round-for-stablecoin-payments-startup-mansa\/\">strategic investments<\/a> beyond crypto and global expansion plans.<\/p>\n<p>One area of focus for the company has been the <a href=\"https:\/\/invezz.com\/news\/2024\/11\/12\/tethers-ai-ambitions-take-shape-with-two-new-development-kits\/\">artificial intelligence sector<\/a>. <\/p>\n<p>Last month, CEO Ardoino teased previews of several new AI-based products that the firm was currently developing.<\/p>\n<p>Among the projects in the pipeline are a local AI voice assistant, a translator, and a Bitcoin wallet agent, which will all be a part of Tether\u2019s upcoming AI SDK platform. <\/p>\n<p>According to Ardoino, these tools would be bundled into something called Tether Data, the firm\u2019s in-house AI toolkit built on the Bare runtime.<\/p>\n<p>In terms of its <a href=\"https:\/\/invezz.com\/news\/2024\/12\/11\/tethers-usdt-gains-approval-for-regulated-services-in-abu-dhabi\/\">global expansion progress<\/a>, Tether has secured regulatory approvals in several jurisdictions, including Thailand and <a href=\"https:\/\/invezz.com\/news\/2025\/03\/01\/latam-crypto-update-avalanche-launches-visa-card-tether-moves-to-el-salvador\/\">El Salvador<\/a>, since the start of 2025.<\/p>\n<p>The post <a href=\"https:\/\/invezz.com\/news\/2025\/03\/27\/usdt-issuer-tether-eyes-investment-in-italian-media-firm-be-water-amid-global-expansion\/\">USDT issuer Tether eyes investment in Italian media firm Be Water amid global expansion<\/a> appeared first on <a href=\"https:\/\/invezz.com\/\">Invezz<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stablecoin issuer Tether is reportedly set to acquire a significant stake in Italian media company Be Water as it cements its presence in the European Union. According to a report citing unnamed sources familiar with the decision, Tether plans to invest around \u20ac10 million ($10.8 million) into Be Water. The move has not yet been <\/p>\n","protected":false},"author":1,"featured_media":38243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-38242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/38242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=38242"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/38242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/38243"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=38242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=38242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=38242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}