{"id":39585,"date":"2025-05-10T11:36:01","date_gmt":"2025-05-10T11:36:01","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/05\/10\/inside-candy-major-ferreros-plan-to-woo-us-consumers\/"},"modified":"2025-05-10T11:36:01","modified_gmt":"2025-05-10T11:36:01","slug":"inside-candy-major-ferreros-plan-to-woo-us-consumers","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/05\/10\/inside-candy-major-ferreros-plan-to-woo-us-consumers\/","title":{"rendered":"Inside candy major Ferrero\u2019s plan to woo US consumers"},"content":{"rendered":"
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Ferrero is doubling down on its US ambitions with a strategy built around local innovation and manufacturing scale, as per a CNBC report. <\/p>\n

The Italian-founded, Luxembourg-based confectioner is introducing its first-ever flavour extension of Nutella \u2013 Nutella Peanut \u2013 and reshaping its iconic Ferrero Rocher brand into a new square format.<\/p>\n

These moves come alongside a $75 million manufacturing investment in Illinois and form part of Ferrero\u2019s broader effort to close the market gap with US confectionery leaders Hershey and Mars.<\/p>\n

Announced ahead of the Sweets and Snacks Expo in Indianapolis, the company\u2019s largest-ever slate of new products is designed to cater specifically to American consumer tastes, while shoring up its North American supply chain amid geopolitical and economic shifts.<\/p>\n

Ferrero Rocher squares hit US shelves<\/h2>\n

Ferrero Rocher, traditionally recognised for its gold foil-wrapped hazelnut-filled spheres, will now be available in a square version. <\/p>\n

The new product features a chocolate shell, hazelnut pieces, and creamy filling, and will come in at least five variants \u2013 milk, dark, white, caramel, and assorted. It is expected to hit retail shelves in September 2025.<\/p>\n

This redesign is intended not only to make the brand stand out in the crowded US chocolate aisle, but also to offer a more shareable and accessible format. <\/p>\n

It follows similar attempts by international confectioners to localise their flagship products to fit US consumption patterns.<\/p>\n

Ferrero is investing in production capabilities in both Franklin Park, Illinois, and Ontario, Canada, to support the rollout of Ferrero Rocher squares and other new variants such as Nutella Biscuits.<\/p>\n

Nutella Peanut launches in 2026<\/h2>\n

Nutella Peanut<\/a> will be the first extension of the brand since Nutella\u2019s original hazelnut and cocoa formula debuted six decades ago. <\/p>\n

The new spread blends roasted peanuts with the classic Nutella base and is expected to launch in US grocery stores in spring 2026.<\/p>\n

Initial production will be based in Ferrero\u2019s Franklin Park facility, with $75 million allocated for manufacturing upgrades to meet demand. <\/p>\n

While the flavour has been developed with American palates in mind, internal demand from Ferrero\u2019s overseas markets \u2013 particularly in Southeast Asia and the Gulf region \u2013 suggests a broader international rollout may follow.<\/p>\n

Ferrero is also beginning to source hazelnuts locally from Oregon, part of a wider localisation strategy that predated but aligns well with recent protectionist trade shifts. <\/p>\n

These efforts could help reduce vulnerability to tariffs and logistics disruptions, especially given the ongoing tensions from past US trade policies.<\/p>\n

$75m investment supports new products<\/h2>\n

Ferrero currently ranks as the third-largest confectionery company in the US, behind Hershey and Mars. <\/p>\n

According to Circana data cited by Evercore ISI, Ferrero Rocher held a 2% share of the US chocolate market in the 12 weeks ending April 6, 2025. By contrast, Hershey\u2019s and Mars\u2019 flagship brands hold double-digit shares.<\/p>\n

To expand its US footprint, Ferrero has grown organically and through acquisitions, including Nestl\u00e9\u2019s US candy business, Fannie May, Brach\u2019s, and Halo Top owner Wells Enterprises. <\/p>\n

These deals added products like Butterfinger, Nerds, and Crunch to its portfolio.<\/p>\n

Going forward, the company aims to focus on US-tailored product innovation and high-impact advertising.<\/p>\n

Beginning in 2026, Ferrero intends to launch large-scale marketing campaigns at major US sporting events. <\/p>\n

Though details remain under wraps, references to \u201cFebruary\u201d and \u201csummer\u201d suggest Super Bowl and World Cup advertising slots are part of the brand\u2019s strategy to build visibility and engagement with US audiences.<\/p>\n<\/p>\n

The post Inside candy major Ferrero’s plan to woo US consumers<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ferrero is doubling down on its US ambitions with a strategy built around local innovation and manufacturing scale, as per a CNBC report. The Italian-founded, Luxembourg-based confectioner is introducing its first-ever flavour extension of Nutella \u2013 Nutella Peanut \u2013 and reshaping its iconic Ferrero Rocher brand into a new square format. These moves come alongside <\/p>\n","protected":false},"author":1,"featured_media":39586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-39585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/39585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=39585"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/39585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/39586"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=39585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=39585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=39585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}