{"id":42470,"date":"2025-08-12T11:35:59","date_gmt":"2025-08-12T11:35:59","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/12\/how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales\/"},"modified":"2025-08-12T11:35:59","modified_gmt":"2025-08-12T11:35:59","slug":"how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/12\/how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales\/","title":{"rendered":"How Bitcoin helped Steak \u2018n Shake beat McDonald\u2019s and Domino\u2019s in sales"},"content":{"rendered":"<div><\/div>\n<p>US fast-food chain Steak \u2018n Shake has credited its embrace of Bitcoin for a 10.7% same-store sales increase in the second quarter, outpacing major competitors and bucking broader industry trends. <\/p>\n<p>The growth, reported on Friday, was the strongest among America\u2019s top fast-food names in the period, with McDonald\u2019s seeing a 7.1% sales decline and Domino\u2019s posting a 6.1% rise.<\/p>\n<p>The company began accepting Bitcoin (BTC) payments on May 16 across its US locations where permitted by law, as well as in France, Monaco, and Spain. <\/p>\n<p>The move, aimed at rejuvenating the brand and appealing to younger, tech-savvy consumers, has been credited with drawing cryptocurrency enthusiasts into its stores and improving operational efficiency.<\/p>\n<div class=\"wp-block-kevinbatdorf-xeet-wp xeet-wp\">\n<div class=\"react-tweet-theme Prh5YO6Z7gkcGwVjnX1Q\">\n<article class=\"y3vyxk0KOdMgcSTtzERK\">\n<div class=\"lXRMjX2KYR7IZSOZPFbm\"><a href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" class=\"nkzum3vS9EE0UMk6wIwD\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"gxuhzv6slGlIBy5JFjVm\"><\/div>\n<div class=\"gxuhzv6slGlIBy5JFjVm\">\n<div class=\"jM__a2FZ4FtvadsBSIC5\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<div class=\"BwMePHrH3rvsmYE498nW\"><a href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" class=\"oDvOSSsrnTspryAL9YVt\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"YqFZOCD996i_gAbVzqfJ\"><span title=\"Steak 'n Shake\">Steak &#8216;n Shake<\/span><\/div>\n<div class=\"k4aQ6nZmsk6GjbvjPKss FgA7vJPvpWgsyInO1FMI\"><\/div>\n<p><\/a><\/p>\n<div class=\"T65hgE51dyqUMzAY5hl0\"><a href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" class=\"jg4rjgPtL89uoWZw81FG\" target=\"_blank\" rel=\"noopener noreferrer\"><span title=\"@SteaknShake\">@SteaknShake<\/span><\/a><\/p>\n<div class=\"IulIEDncuBnezCKlPUfn\"><span class=\"f9i0GrOk4HWCqDStzGHE\">\u00b7<\/span><a href=\"https:\/\/twitter.com\/intent\/follow?screen_name=SteaknShake\" class=\"X9KF8bvQvjpxMkEUAQSg\" target=\"_blank\" rel=\"noopener noreferrer\">Follow<\/a><\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" class=\"VAKgDYwbCPjVtzvR7vsi\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View on Twitter\"><\/a><\/div>\n<p class=\"AdGEHCYjGQTkPV_D5imj\"><span>In the second quarter of 2025, Steak n Shake\u2019s same-store sales increased by 10.7%.<\/p>\n<p>Bitcoin has been a game changer. \u26a1\ufe0f<\/p>\n<p>Thank you Bitcoiners \ud83e\udde1<\/p>\n<p>Bitcoin, Burgers &amp; Beyond  \ud83d\ude80<\/span><\/p>\n<div class=\"_0kiDv1j1JHI8CF0Ntb_\"><a class=\"PF6M5QdjvCYeUIeL82Pw\" href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"1:58 am \u00b7 9 Aug 2025\">1:58 am \u00b7 9 Aug 2025<\/a><a class=\"EUWNvie68q0hB7x9gYil\" href=\"https:\/\/help.twitter.com\/en\/twitter-for-websites-ads-info-and-privacy\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Twitter for Websites, Ads Information and Privacy\"><\/a><\/div>\n<div class=\"r1nP5SJS7VNmWTX19Auq\"><a class=\"gcUKEvUouWctDVs4Uni5\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1953916250687779148\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Like. This Tweet has 5.3K likes\"><\/p>\n<div class=\"EYp9rp32FVnHEztzLqMG\"><\/div>\n<p><span class=\"aMeAuAqW2H34ePc2jorL\">5.3K<\/span><\/a><a class=\"We700JQVK913TW5TZQk6\" href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=1953916250687779148\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Reply to this Tweet on Twitter\"><\/p>\n<div class=\"SXNJIS9giXWKxuUsSwXx\"><\/div>\n<p><span class=\"qAurmX5F17a0m0GbrhOq\">Reply<\/span><\/a><button type=\"button\" class=\"EDcxfgdhQDFSaBs5yAxC\" aria-label=\"Copy link\" data-xeet-url-to-copy=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\"><\/p>\n<div class=\"O1W4EuB8WU92_ex7pGQT\"><\/div>\n<p><span class=\"ovn4FbJMqbXsfiK7gvth\" data-copy-text=\"{&quot;copied&quot;:&quot;Copied!&quot;,&quot;copyAllText&quot;:&quot;Copy link to Tweet&quot;}\">Copy link<\/span><\/button><\/div>\n<div class=\"cjgWV81BwLW_tK8FicCg\"><a class=\"tczCx_QJsiI5O2NPUrfI\" href=\"https:\/\/twitter.com\/SteaknShake\/status\/1953916250687779148\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"LW1dI56xN0L7kAXJota7\">Read 210 replies<\/span><\/a><\/div>\n<\/article>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">Bitcoin brings cost savings and customer buzz<\/h2>\n<p>Dan Edwards, Steak \u2018n Shake\u2019s chief operating officer, told attendees at the Bitcoin 2025 conference in May that the decision to accept Bitcoin had reduced payment processing fees by 50%. <\/p>\n<p>This cost saving, he noted, benefits both the company and customers, positioning Bitcoin as a \u201cwin for everyone involved.\u201d<\/p>\n<p>On its opening day for Bitcoin payments, the chain accounted for 0.2% of all global Bitcoin transactions, underscoring strong initial interest from users. <\/p>\n<p>The company has since thanked Bitcoin supporters publicly, noting that their engagement has been instrumental in driving recent sales momentum.<\/p>\n<p>The rollout has made cryptocurrency payments available to more than 100 million customers across its domestic and international footprint. <\/p>\n<p>Edwards said the shift not only improves margins but also reinforces Steak \u2018n Shake\u2019s positioning as an innovative brand willing to meet evolving consumer preferences.<\/p>\n<h2 class=\"wp-block-heading\">Steak &#8216;n Shake US store count declines as it seeks to expand internationally <\/h2>\n<p>While the Bitcoin initiative has delivered a sales boost, it comes against the backdrop of a significantly smaller store base. <\/p>\n<p>According to data from ScrapeHero, Steak \u2018n Shake\u2019s US store count has dropped from 628 in 2018 to 397 as of May 28, 2025 \u2014 a decline of over 230 locations.<\/p>\n<p>Florida remains the company\u2019s largest market, with 79 stores representing around 20% of its total US presence. <\/p>\n<p>The company\u2019s international Bitcoin rollout in France, Monaco, and Spain marks an attempt to diversify its reach and stay competitive despite its reduced domestic footprint.<\/p>\n<h2 class=\"wp-block-heading\">Industry implications and competitive edge<\/h2>\n<p>The company\u2019s outperformance in Q2 compared with other major chains has sparked interest in whether Bitcoin could emerge as a more mainstream payment option in the US fast-food sector. <\/p>\n<p>While Bitcoin is still used primarily as an investment in the US, Steak \u2018n Shake\u2019s results suggest there may be untapped potential for it as a retail payment method.<\/p>\n<p>An X post by Restaurant Business Magazine\u2019s editor-in-chief Jonathan Maze on Friday showed the chain\u2019s growth ranking above that of McDonald\u2019s, Domino\u2019s, and Taco Bell for the quarter. <\/p>\n<div class=\"wp-block-kevinbatdorf-xeet-wp xeet-wp\">\n<div class=\"react-tweet-theme Prh5YO6Z7gkcGwVjnX1Q\">\n<article class=\"y3vyxk0KOdMgcSTtzERK\">\n<div class=\"lXRMjX2KYR7IZSOZPFbm\"><a href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" class=\"nkzum3vS9EE0UMk6wIwD\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"gxuhzv6slGlIBy5JFjVm\"><\/div>\n<div class=\"gxuhzv6slGlIBy5JFjVm\">\n<div class=\"jM__a2FZ4FtvadsBSIC5\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<div class=\"BwMePHrH3rvsmYE498nW\"><a href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" class=\"oDvOSSsrnTspryAL9YVt\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"YqFZOCD996i_gAbVzqfJ\"><span title=\"Jonathan Maze\">Jonathan Maze<\/span><\/div>\n<div class=\"k4aQ6nZmsk6GjbvjPKss FgA7vJPvpWgsyInO1FMI\"><\/div>\n<p><\/a><\/p>\n<div class=\"T65hgE51dyqUMzAY5hl0\"><a href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" class=\"jg4rjgPtL89uoWZw81FG\" target=\"_blank\" rel=\"noopener noreferrer\"><span title=\"@jonathanmaze\">@jonathanmaze<\/span><\/a><\/p>\n<div class=\"IulIEDncuBnezCKlPUfn\"><span class=\"f9i0GrOk4HWCqDStzGHE\">\u00b7<\/span><a href=\"https:\/\/twitter.com\/intent\/follow?screen_name=jonathanmaze\" class=\"X9KF8bvQvjpxMkEUAQSg\" target=\"_blank\" rel=\"noopener noreferrer\">Follow<\/a><\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" class=\"VAKgDYwbCPjVtzvR7vsi\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View on Twitter\"><\/a><\/div>\n<p class=\"AdGEHCYjGQTkPV_D5imj\"><span>U.S. limited-service chain same-store sales from last quarter:<\/p>\n<p>McDonald&#8217;s 2.5%<br \/>\nStarbucks -2%<br \/>\nTaco Bell 4%<br \/>\nWendy&#8217;s -3.6%<br \/>\nBurger King 1.5%<br \/>\nDomino&#8217;s 3.4%<br \/>\nChipotle -4%<br \/>\nPizza Hut -5%<br \/>\nKFC -5%<br \/>\nPopeyes -0.9%<br \/>\nJack in the Box -7.1%<br \/>\nDel Taco -2.2%<br \/>\nPapa Johns 1%<br \/>\nDutch Bros 6.1%<br \/>\nSweetgreen<\/span><\/p>\n<div class=\"_0kiDv1j1JHI8CF0Ntb_\"><a class=\"PF6M5QdjvCYeUIeL82Pw\" href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"5:35 pm \u00b7 8 Aug 2025\">5:35 pm \u00b7 8 Aug 2025<\/a><a class=\"EUWNvie68q0hB7x9gYil\" href=\"https:\/\/help.twitter.com\/en\/twitter-for-websites-ads-info-and-privacy\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Twitter for Websites, Ads Information and Privacy\"><\/a><\/div>\n<div class=\"r1nP5SJS7VNmWTX19Auq\"><a class=\"gcUKEvUouWctDVs4Uni5\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1953789705167724737\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Like. This Tweet has 499 likes\"><\/p>\n<div class=\"EYp9rp32FVnHEztzLqMG\"><\/div>\n<p><span class=\"aMeAuAqW2H34ePc2jorL\">499<\/span><\/a><a class=\"We700JQVK913TW5TZQk6\" href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=1953789705167724737\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Reply to this Tweet on Twitter\"><\/p>\n<div class=\"SXNJIS9giXWKxuUsSwXx\"><\/div>\n<p><span class=\"qAurmX5F17a0m0GbrhOq\">Reply<\/span><\/a><button type=\"button\" class=\"EDcxfgdhQDFSaBs5yAxC\" aria-label=\"Copy link\" data-xeet-url-to-copy=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\"><\/p>\n<div class=\"O1W4EuB8WU92_ex7pGQT\"><\/div>\n<p><span class=\"ovn4FbJMqbXsfiK7gvth\" data-copy-text=\"{&quot;copied&quot;:&quot;Copied!&quot;,&quot;copyAllText&quot;:&quot;Copy link to Tweet&quot;}\">Copy link<\/span><\/button><\/div>\n<div class=\"cjgWV81BwLW_tK8FicCg\"><a class=\"tczCx_QJsiI5O2NPUrfI\" href=\"https:\/\/twitter.com\/jonathanmaze\/status\/1953789705167724737\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"LW1dI56xN0L7kAXJota7\">Read 61 replies<\/span><\/a><\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>This performance, paired with its public embrace of cryptocurrency culture, has positioned Steak \u2018n Shake as an outlier in the sector.<\/p>\n<p>Despite these gains, the company\u2019s future growth will depend on its ability to maintain momentum in a competitive landscape dominated by brands with larger footprints and deeper marketing budgets. <\/p>\n<p>The challenge will be to translate short-term buzz from Bitcoin adoption into sustained sales growth.<\/p>\n<p>If other fast-food operators follow suit, industry analysts say the impact on customer payment habits could be significant \u2014 potentially normalizing the use of digital assets in everyday transactions. <\/p>\n<p>For now, Steak \u2018n Shake\u2019s experiment with Bitcoin stands out as one of the most prominent examples of cryptocurrency integration in US quick-service dining.<\/p>\n<p>The post <a href=\"https:\/\/invezz.com\/news\/2025\/08\/12\/how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales\/\">How Bitcoin helped Steak \u2018n Shake beat McDonald\u2019s and Domino\u2019s in sales<\/a> appeared first on <a href=\"https:\/\/invezz.com\/\">Invezz<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US fast-food chain Steak \u2018n Shake has credited its embrace of Bitcoin for a 10.7% same-store sales increase in the second quarter, outpacing major competitors and bucking broader industry trends. The growth, reported on Friday, was the strongest among America\u2019s top fast-food names in the period, with McDonald\u2019s seeing a 7.1% sales decline and Domino\u2019s <\/p>\n","protected":false},"author":1,"featured_media":42471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-42470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=42470"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=42470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=42470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=42470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}