{"id":42562,"date":"2025-08-15T11:36:31","date_gmt":"2025-08-15T11:36:31","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/15\/will-the-harry-porter-donuts-boost-the-krispy-kreme-stock-price-2\/"},"modified":"2025-08-15T11:36:31","modified_gmt":"2025-08-15T11:36:31","slug":"will-the-harry-porter-donuts-boost-the-krispy-kreme-stock-price-2","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/15\/will-the-harry-porter-donuts-boost-the-krispy-kreme-stock-price-2\/","title":{"rendered":"Will the Harry Porter donuts boost the Krispy Kreme stock price?"},"content":{"rendered":"
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Krispy Kreme stock price has become highly volatile lately as it has become one of the top meme companies. DNUT initially jumped from the July low of $2.53 and reached a high of $5.7.<\/p>\n

As it always happens, meme stock gains<\/a> don\u2019t last long, and the shares have now plunged to the current $3.50. So, will the newly launched donuts in collaboration with Warner Bros boost its stock?<\/p>\n

Krispy Kreme and Warner Bros. discovery partnership<\/h2>\n

The main catalyst for the Krispy Kreme stock price this week was the unveiling of a partnership with Warner Bros. Discovery Global Consumer Division. It launched a donut collection inspired by some of its characters like Harry Porter, Hogwarts Houses, and the School of Witchcraft.\u00a0<\/p>\n

The new donuts collections will on sale starting on Monday and will be there for a limited amount of time. They will be available in three flavors, including Gryffindor, Slytherin, and Hufflepuff. The chief branding officer said:<\/p>\n

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\u201cWe’re channeling the beloved magic of Harry Potter and the Houses of Hogwarts. But the magic is fleeting, and so are these doughnuts, so don\u2019t miss your chance to try them!\u201d<\/p>\n<\/blockquote>\n

The company hopes that the new products will help to boost its sales, and its struggling stock price, which has tumbled by over 80% from its highest point last year. <\/p>\n

DONUT growth has deteriorated<\/h2>\n

The most recent results showed that the company\u2019s business deteriorated in the secon quarter. Its quarterly sales dropped by 13.5% YoY to $379 million as demand for its products slumped. <\/p>\n

The sales also plunged because of its partnership with McDonald\u2019s<\/a>, the biggest business in the industry. This partnership ended on July 2nd, with management attributing the elevated costs. Also, the sales fell after the company sold Insomnia Cookies in a $64.2 million deal. <\/p>\n

The operating loss increased to $436 million due to partnership issues. Its net loss soared to $441 million from the $4.9 million it lost in the same period last year. <\/p>\n

It is now in a turnaround strategy that focuses on boosting its presence in the US and its capital-light international division. It hopes to refranchise its business, expand margins by outsourcing logistics.<\/p>\n

Krispy Kreme is not followed by many Wall Street analysts. The average estimate is that its revenue will be $381 million in the third quarter, with an annual figure of $1.54 billion. <\/p>\n

Still, there are signs that investors are not buying th turnaround measures as its stock has plunged and short interest moved to 14%.<\/p>\n

Krispy Kreme stock price analysis<\/h2>\n
DONUT stock chart | Source: TradingView<\/a><\/figcaption><\/figure>\n

The weekly chart shows that the DNUT stock price has crashed in the past few months, moving from a high of $17.52 in 2024 to $3.50. It has remained much lower than the 50-week and 100-week moving averages. <\/p>\n

Worse, the stock has formed a bearish flag pattern, a popular continuation sign. Therefore, the stock will likely continue falling as sellers target the key support at $2. A move above the resistance point at $4 will invalidate the bearish outlook.<\/p>\n

The post Will the Harry Porter donuts boost the Krispy Kreme stock price?<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Krispy Kreme stock price has become highly volatile lately as it has become one of the top meme companies. DNUT initially jumped from the July low of $2.53 and reached a high of $5.7. As it always happens, meme stock gains don\u2019t last long, and the shares have now plunged to the current $3.50. So, <\/p>\n","protected":false},"author":1,"featured_media":42563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-42562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=42562"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/42563"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=42562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=42562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=42562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}