{"id":42814,"date":"2025-08-23T11:40:27","date_gmt":"2025-08-23T11:40:27","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/23\/apple-in-talks-to-use-google-gemini-for-updated-siri-report\/"},"modified":"2025-08-23T11:40:27","modified_gmt":"2025-08-23T11:40:27","slug":"apple-in-talks-to-use-google-gemini-for-updated-siri-report","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/08\/23\/apple-in-talks-to-use-google-gemini-for-updated-siri-report\/","title":{"rendered":"Apple in talks to use Google Gemini for updated Siri: report"},"content":{"rendered":"
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Apple Inc. is in early discussions with Alphabet Inc.\u2019s Google about using its Gemini artificial intelligence (AI) system to power a revamped version of Siri, Bloomberg reported citing people familiar with the matter. <\/p>\n

The potential move marks a significant step towards outsourcing key AI technology as Apple seeks to catch up in a field where it has fallen behind rivals<\/a>.<\/p>\n

Shares of both companies climbed after the report. Google stock rose 3.88% to $208.41 in New York trading on Friday, while Apple shares gained 1.4% to $227.95.<\/p>\n

Catching up in Generative AI<\/h2>\n

Apple has been working to modernise Siri, which has faced years of criticism for lagging behind competitors. <\/p>\n

A long-touted upgrade intended to allow the assistant to fulfil commands by drawing on personal data and enabling full device navigation by voice was delayed by a year due to engineering challenges.<\/p>\n

To address these setbacks, Apple is weighing whether to continue relying on its internal AI models or to partner with an external provider. <\/p>\n

The iPhone maker has held talks not only with Google, but also with Anthropic PBC and OpenAI, exploring whether Claude or ChatGPT could serve as the foundation of a new Siri.<\/p>\n

Internally, Apple is running a \u201cbake-off\u201d between two approaches. <\/p>\n

One version of the new Siri, code-named Linwood, is based on Apple\u2019s own technology. <\/p>\n

The other, Glenwood, uses external AI models. Executives Craig Federighi, Apple\u2019s software chief, and Mike Rockwell, head of the Vision Pro headset project, are overseeing the effort.<\/p>\n

Weighing partnership options<\/h2>\n

Apple has traditionally sought to maintain tight control over the technologies underpinning its products, prioritising privacy and security. <\/p>\n

However, delays in AI development and high-profile departures from its Foundation Models team have intensified pressure on management.<\/p>\n

Earlier this year, the company\u2019s AI chief, John Giannandrea, was sidelined from Siri development, while several key researchers departed for competitors. <\/p>\n

Among them was Ruoming Pang, the team\u2019s chief architect, who left for Meta Platforms Inc. after being offered a $200 million package.<\/p>\n

Despite these challenges, work continues on Apple\u2019s own systems. <\/p>\n

The company has begun testing a trillion-parameter model \u2014 a major leap from its current 150 billion-parameter systems \u2014 although this technology is not yet intended for consumer use.<\/p>\n

Meanwhile, Google\u2019s Gemini integration could be run on Apple\u2019s Private Cloud Compute servers powered by Mac chips. <\/p>\n

This approach would allow external models to process requests remotely without running directly on users\u2019 devices.<\/p>\n

Market and strategic implications<\/h2>\n

The prospect of Apple turning to Google for a key feature underscores the complexity of the AI race. <\/p>\n

Though the two firms are fierce rivals in smartphones and services, they already maintain a lucrative partnership in search, with Google paying an estimated $20 billion annually<\/a> to remain the default option on Apple devices. <\/p>\n

That arrangement is currently under antitrust scrutiny by the US Justice Department.<\/p>\n

For investors, the talks highlight Apple\u2019s urgency to close the gap in generative AI. <\/p>\n

Chief Executive Tim Cook has told employees that Apple must \u201cwin in AI\u201d, noting the company\u2019s history of entering markets late but eventually producing industry-defining products.<\/p>\n

At present, discussions with Google remain exploratory, and no formal commercial negotiations are underway. <\/p>\n

Apple continues to evaluate whether to move forward with a partner or persist with its own models, leaving the future of Siri\u2019s AI brain undecided.<\/p>\n

The post Apple in talks to use Google Gemini for updated Siri: report<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc. is in early discussions with Alphabet Inc.\u2019s Google about using its Gemini artificial intelligence (AI) system to power a revamped version of Siri, Bloomberg reported citing people familiar with the matter. The potential move marks a significant step towards outsourcing key AI technology as Apple seeks to catch up in a field where <\/p>\n","protected":false},"author":1,"featured_media":42815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-42814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=42814"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/42814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/42815"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=42814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=42814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=42814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}