{"id":44618,"date":"2025-10-24T11:35:13","date_gmt":"2025-10-24T11:35:13","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/10\/24\/piyush-pandey-dies-at-70-the-fevicol-cadbury-adman-who-changed-indian-ads\/"},"modified":"2025-10-24T11:35:13","modified_gmt":"2025-10-24T11:35:13","slug":"piyush-pandey-dies-at-70-the-fevicol-cadbury-adman-who-changed-indian-ads","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/10\/24\/piyush-pandey-dies-at-70-the-fevicol-cadbury-adman-who-changed-indian-ads\/","title":{"rendered":"Piyush Pandey dies at 70: The \u2018Fevicol\u2019 & \u2018Cadbury\u2019 adman who changed Indian ads"},"content":{"rendered":"
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Piyush Pandey, the moustachioed maverick who transformed Indian advertising with his earthy storytelling and infectious joie de vivre, passed away on Thursday at the age of 70.<\/p>\n

A Padma Shri awardee and the face of Ogilvy India for over four decades, first as chairman and later as chief creative officer, worldwide, Pandey was credited with creating some of the most iconic and enduring advertising campaigns in the country\u2019s history.<\/p>\n

Whether it was the unforgettable Cadbury Dairy Milk<\/em> commercial \u2014 where a young woman bursts onto a cricket field, dancing in joy to celebrate her lover\u2019s century with a bar of the chocolate in hand \u2014 or the timeless Fevicol<\/em> ads that captured the humour and heart of everyday India, Pandey\u2019s work redefined how brands spoke to the nation. <\/p>\n

His philosophy was simple yet profound: that the most powerful stories are rooted in the rhythms and realities of ordinary Indian life. <\/p>\n

John Seifert, former chief executive, worldwide at Ogilvy, said in an interview in 2018<\/a>,<\/p>\n

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Piyush is deeply rooted in society and culture and the humanness of our world. He\u2019s also someone who doesn\u2019t look backwards, only forwards and who is enthusiastic, excited and humble. He\u2019s someone everyone can be inspired by.<\/p>\n<\/blockquote>\n

A storyteller of the Indian soul<\/h2>\n

Pandey\u2019s creative genius wasn\u2019t confined to the commercial world. <\/p>\n

He was also the mind behind the Bharatiya Janata Party\u2019s 2014 campaign slogan, \u201cAb Ki Baar, Modi Sarkar\u201d<\/em> \u2014 a line that became a national chant and helped Prime Minister Narendra Modi connect with the common Indian voter. <\/p>\n

The slogan\u2019s resonance helped shape one of the most decisive election victories in Indian history, one that has endured across three terms.<\/p>\n

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Narendra Modi<\/span><\/div>\n
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@narendramodi<\/span><\/a><\/p>\n
\u00b7<\/span>Follow<\/a><\/div>\n<\/div>\n<\/div>\n

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Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti.<\/span><\/p>\n

11:22 am \u00b7 24 Oct 2025<\/a><\/a><\/div>\n
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9.2K<\/span><\/a><\/p>\n

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