{"id":44892,"date":"2025-11-03T11:35:07","date_gmt":"2025-11-03T11:35:07","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/11\/03\/is-k-pop-ban-over-south-korea-china-media-deal-sparks-hopes-for-a-return\/"},"modified":"2025-11-03T11:35:07","modified_gmt":"2025-11-03T11:35:07","slug":"is-k-pop-ban-over-south-korea-china-media-deal-sparks-hopes-for-a-return","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/11\/03\/is-k-pop-ban-over-south-korea-china-media-deal-sparks-hopes-for-a-return\/","title":{"rendered":"Is K-Pop ban over? South Korea-China media deal sparks hopes for a return"},"content":{"rendered":"
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Shares of South Korea’s leading entertainment companies rallied after South Korea’s national broadcaster KBS signed a content exchange agreement with China Media Group (CMG), signaling a potential end to the unofficial ban that has long stifled South Korean entertainment in the Chinese market.<\/p>\n

SM Entertainment rose more than 8%, JYP Entertainment gained over 9%, while YG Entertainment and Hybe each saw day-high increases of about 4% and 3%, respectively, before trimming gains later in the day.<\/p>\n

The deal, announced Saturday, marks one of the first major cultural cooperation agreements between Seoul and Beijing in nearly a decade, raising hopes that South Korean music, television, and drama could regain access to China\u2019s massive entertainment audience.<\/p>\n

KBS described the partnership as a milestone for bilateral media exchange, saying it will extend beyond news and sports to cultural programs. <\/p>\n

Among the initiatives discussed was the planned Chinese launch of \u201cMusic Bank World Tour,\u201d the broadcaster\u2019s popular K-pop showcase.<\/p>\n

\u201cI think it\u2019s meaningful that we\u2019ve created a breakthrough that will allow the entire Korean content industry to once again make a full-fledged foray into the Chinese market,” KBS President Park Jang-beom said.<\/p>\n

The partnership follows a meeting between South Korean President Lee Jae Myung and Chinese President Xi Jinping at the Asia-Pacific Economic Cooperation (APEC) summit. <\/p>\n

Lee wrote on Facebook that the summit was \u201cvery significant in the fact that it has fully restored the Korea-China relations.\u201d<\/p>\n

Undoing the effects of the 2016 \u201csoft ban\u201d<\/h2>\n

China imposed an informal ban on South Korean entertainment in 2016, following Seoul\u2019s deployment of the US Terminal High Altitude Area Defense (THAAD) missile system. <\/p>\n

Since then, K-pop artists have largely been excluded from performing on mainland Chinese stages, with most concerts taking place in Hong Kong or Macau.<\/p>\n

While a few South Korean acts have made small-scale appearances in China, large concerts and televised broadcasts have been absent. <\/p>\n

In May, boy band EPEX was set to hold the first full concert by a Korean group in mainland China since 2016, but the event was postponed due to \u201clocal circumstances.\u201d<\/p>\n

The new agreement raises expectations that such performances could soon resume. <\/p>\n

KBS said it plans to strengthen ties with CMG during next year\u2019s APEC Summit in Shenzhen and revive joint cultural events, including the once-popular \u201cKorea-China Song Festival,\u201d which ran from 1999 to 2016.<\/p>\n

Chinese audiences still embrace Hallyu<\/h2>\n

Despite the restrictions, demand for Korean content in China has remained strong. <\/p>\n

A July report by the Korea Creative Content Agency showed that China, Hong Kong, and Taiwan together accounted for 26.1% of South Korea\u2019s total music exports in 2023, worth about $319 million.<\/p>\n

A separate government survey found China\u2019s favorability toward South Korea stood at 73.5%, above the global average, and noted that Chinese consumers\u2019 interest in Korean culture continues to grow.<\/p>\n

As Beijing signals its intent to attract foreign investment and ease cultural restrictions, industry observers believe the revival of K-pop in China may soon move from possibility to reality\u2014marking a new chapter in the global expansion of Hallyu, the Korean Wave.<\/p>\n

The post Is K-Pop ban over? South Korea-China media deal sparks hopes for a return<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Shares of South Korea’s leading entertainment companies rallied after South Korea’s national broadcaster KBS signed a content exchange agreement with China Media Group (CMG), signaling a potential end to the unofficial ban that has long stifled South Korean entertainment in the Chinese market. SM Entertainment rose more than 8%, JYP Entertainment gained over 9%, while <\/p>\n","protected":false},"author":1,"featured_media":44893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-44892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/44892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=44892"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/44892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/44893"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=44892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=44892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=44892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}