{"id":44980,"date":"2025-11-06T11:35:02","date_gmt":"2025-11-06T11:35:02","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2025\/11\/06\/google-quadruples-down-on-amazon-reforestation-with-top-brazilian-carbon-supplier-startup\/"},"modified":"2025-11-06T11:35:02","modified_gmt":"2025-11-06T11:35:02","slug":"google-quadruples-down-on-amazon-reforestation-with-top-brazilian-carbon-supplier-startup","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2025\/11\/06\/google-quadruples-down-on-amazon-reforestation-with-top-brazilian-carbon-supplier-startup\/","title":{"rendered":"Google quadruples down on Amazon reforestation with top Brazilian carbon supplier startup"},"content":{"rendered":"
<\/div>\n

In its largest carbon removal commitment to date, Google has partnered with Brazilian startup Mombak to finance the restoration of the Amazon rainforest, securing high-quality carbon credits to offset the substantial emissions generated by its energy-intensive data centers.<\/p>\n

The deal, according to the companies, is expected to offset 200,000 metric tons of carbon emissions, Reuters said in a report <\/a>on Thursday. <\/p>\n

This volume is four times greater than that of the pilot offtake agreement with Mombak in September 2024; Mombak is currently Google’s sole provider of forestry carbon credits.<\/p>\n

The agreement underscores the interest of major tech companies in mitigating the climate impact of their substantial investments in power-intensive data centres for AI. <\/p>\n

This is driving demand for carbon emission offsets, particularly through Brazil’s emerging reforestation sector.<\/p>\n

Why tree planting tops alternatives<\/h2>\n

Last year, Alphabet’s Google committed over $100 million to various carbon capture technologies. <\/p>\n

These included enhanced rock weathering, biochar, direct air capture, and a project focused on increasing river acidity.<\/p>\n

However, when Google decided to significantly increase its commitment, the efficiency of tree planting proved difficult to surpass.<\/p>\n

Randy Spock, Google’s head of carbon credits and removal, told Reuters that the efficacy of photosynthesis is the “most derisked technology we have to reduce carbon in the atmosphere.”\u00a0<\/p>\n

He highlighted the natural process wherein plants convert sunlight, water, and carbon dioxide into oxygen and glucose.<\/p>\n

Hosting the United Nations climate summit (COP30) this month in the Amazon city of Belem, Brazil, is calling the event the “Forest COP.”\u00a0<\/p>\n

The country is emphasising conservation efforts, including a plan for a new fund dedicated to tropical forests.<\/p>\n

Credible offsets<\/h2>\n

Google has avoided utilising “REDD credits,” according to Spock. <\/p>\n

These credits are designed to compensate developers for protecting forest areas that are otherwise at risk of destruction. <\/p>\n

The market for these credits has faced controversy due to accusations of fraud and alleged connections to illegal logging activities in Brazil.<\/p>\n

Spock said:<\/p>\n

\n

The reason we quadrupled down on Mombak is they’ve got a very credible approach. <\/p>\n<\/blockquote>\n

Gabriel Silva, co-founder and Chief Financial Officer of Mombak, stated that the company is profiting from a “flight to quality.” Mombak’s business focuses on restoring degraded pastureland into jungle.<\/p>\n

The Symbiosis Coalition was formed to elevate standards for nature-based carbon removal. Key players like Google, Meta, Salesforce, and McKinsey, alongside Microsoft, the current largest buyer, joined forces last year. <\/p>\n

This collaboration aims to pool their influence and resources to promote high-quality, impactful nature-based solutions in the carbon removal market.<\/p>\n

Raising the bar<\/h2>\n

Expanded on Thursday to include Bain & Company and REI Co-op, the coalition has pledged to secure nature-based carbon offsets totalling over 20 million tons by 2030.\u00a0<\/p>\n

These offsets are required to adhere to the coalition’s stricter scientific criteria.<\/p>\n

Furthermore, the coalition reviewed 185 projects, and Mombak’s is the first to satisfy the demanding criteria for conservative and transparent carbon accounting standards, as well as ensure long-term preservation and benefits for both biodiversity and local communities.<\/p>\n

Julia Strong, executive director of Symbiosis, noted that Brazil currently has the highest number of projects seeking the coalition’s endorsement. <\/p>\n

She also expressed her expectation that additional projects would soon meet the required criteria.<\/p>\n

The limited availability of top-tier carbon credits, combined with the willingness of well-funded buyers to pay a premium, has driven prices upward. <\/p>\n

For instance, while standard REDD credits may sell for less than $10 per ton of offset carbon dioxide, emerging reforestation companies in Brazil have commanded prices exceeding $50, and in some cases, even $100 per ton.<\/p>\n

The post Google quadruples down on Amazon reforestation with top Brazilian carbon supplier startup<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In its largest carbon removal commitment to date, Google has partnered with Brazilian startup Mombak to finance the restoration of the Amazon rainforest, securing high-quality carbon credits to offset the substantial emissions generated by its energy-intensive data centers. The deal, according to the companies, is expected to offset 200,000 metric tons of carbon emissions, Reuters <\/p>\n","protected":false},"author":1,"featured_media":44981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-44980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/44980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=44980"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/44980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/44981"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=44980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=44980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=44980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}