{"id":48096,"date":"2026-03-13T11:36:21","date_gmt":"2026-03-13T11:36:21","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2026\/03\/13\/why-josh-brown-sees-starbucks-as-best-stock-in-the-market\/"},"modified":"2026-03-13T11:36:21","modified_gmt":"2026-03-13T11:36:21","slug":"why-josh-brown-sees-starbucks-as-best-stock-in-the-market","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2026\/03\/13\/why-josh-brown-sees-starbucks-as-best-stock-in-the-market\/","title":{"rendered":"Why Josh Brown sees Starbucks as ‘best stock in the market’"},"content":{"rendered":"
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After years of underperformance that left investors questioning the \u201cKing of Coffee,\u201d Josh Brown is officially ringing the bell for a Starbucks (NASDAQ: SBUX) comeback.<\/p>\n

The veteran trader and chief executive of Ritholtz Wealth Management argues that the coffee giant has transitioned from a \u201cfallen angel\u201d into one of the most compelling opportunities in the market right now.<\/p>\n

By blending a powerful consumer \u201cdrug\u201d with a high-stakes leadership turnaround and a freshly repaired technical chart, Brown sees Starbucks stock\u2019s long winter in the wilderness as finally over, setting the stage for a potential run back toward all-time highs.<\/p>\n

Starbucks stock offers ultimate affordable luxury<\/h2>\n

At the heart of Brown\u2019s bullish thesis is the sheer indispensability of the Starbucks product.<\/p>\n

In an era where investors are increasingly desperate for certainty, SBUX offers a unique form of \u201csticky\u201d demand<\/a> that few other retailers can match.<\/p>\n

Brown notes that \u201ccaffeine is a drug\u201d and that \u201cStarbucks is Scarface\u201d in this analogy \u2013 a supreme dealer of a daily necessity. This inherent reliability makes the firm resilient even during economic volatility.<\/p>\n

The \u201cdaily Starbucks run\u201d has morphed into an \u201caffordable luxury\u201d that consumers refuse to cut \u2013  even when tightening their belts elsewhere.<\/p>\n

For those invested in SBUX shares, this creates floor of dependability that prizes steady cash flow over erratic growth spurts.<\/p>\n

Niccol effect to drive SBUX shares higher<\/h2>\n

The excitement surrounding Starbucks shares isn\u2019t just about the caffeine; it\u2019s about the \u201cbranding superstar\u201d now at the helm.<\/p>\n

Brian Niccol \u2013 famous for his successful turnarounds at Taco Bell and Chipotle \u2013 is implementing a \u201cBack to Starbucks\u201d strategy.<\/p>\n

This initiative aims to fix the \u201ceroded value proposition\u201d caused by $8 lattes and a mobile ordering system that previously \u201cdestroyed the in-store experience.\u201d<\/p>\n

By simplifying the menu and restoring the premium coffeehouse vibe, Niccol is driving a revenue reacceleration.<\/p>\n

Brown points out that US transactions grew across all dayparts for the first time in eight quarters, proving that the structural reorganization is finally yielding tangible top-line growth and margin expansion.<\/p>\n

A technical breakout from the \u2018wilderness\u2019<\/h2>\n

From a technical perspective, Brown believes the \u201cprice itself is good enough\u201d to justify the hype.<\/p>\n

After years of sideways \u201cchopping,\u201d Starbucks has rebuilt a constructive setup, reclaiming its 200-day moving average (MA)<\/a> and pushing past the critical $100 pivot level.<\/p>\n

Josh Brown observes that SBUX stock is \u201cnow pushing into a key breakout area\u201d with momentum indicators like the RSI confirming strength without being overbought.<\/p>\n

He announced a $120 price objective \u2013 noting that as long as the stock stays above its 50-day MA of about $94, the uptrend remains intact.<\/p>\n

For Brown, the risk-reward is now skewed heavily in favour of the bulls as Seattle-headquartered Starbucks Corp enters \u201copen air.\u201d<\/p>\n

The post Why Josh Brown sees Starbucks as 'best stock in the market'<\/a> appeared first on Invezz<\/a><\/p>\n

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After years of underperformance that left investors questioning the \u201cKing of Coffee,\u201d Josh Brown is officially ringing the bell for a Starbucks (NASDAQ: SBUX) comeback. The veteran trader and chief executive of Ritholtz Wealth Management argues that the coffee giant has transitioned from a \u201cfallen angel\u201d into one of the most compelling opportunities in the <\/p>\n","protected":false},"author":1,"featured_media":48097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-48096","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/48096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=48096"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/48096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/48097"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=48096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=48096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=48096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}