{"id":48446,"date":"2026-04-01T11:35:38","date_gmt":"2026-04-01T11:35:38","guid":{"rendered":"https:\/\/quickassetsmarket.com\/index.php\/2026\/04\/01\/byds-sales-fall-for-seventh-month-down-20-5-in-march\/"},"modified":"2026-04-01T11:35:38","modified_gmt":"2026-04-01T11:35:38","slug":"byds-sales-fall-for-seventh-month-down-20-5-in-march","status":"publish","type":"post","link":"https:\/\/quickassetsmarket.com\/index.php\/2026\/04\/01\/byds-sales-fall-for-seventh-month-down-20-5-in-march\/","title":{"rendered":"BYD\u2019s sales fall for seventh month, down 20.5% in March"},"content":{"rendered":"
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BYD remained under pressure as vehicle sales fell for the seventh consecutive month, reflecting intensifying competition in China\u2019s electric vehicle market.<\/p>\n

Sales dropped 20.5% year-on-year to 300,222 units last month, according to Reuters calculations based on company disclosures and a Weibo post by executive Li Yunfei. <\/p>\n

The decline was less severe than February\u2019s 41.1% drop but still points to persistent weakness.<\/p>\n

For the first quarter, vehicle sales decreased by 30% compared to the same period last year, highlighting continued pressure on volumes.<\/p>\n

Domestic challenges weigh on performance<\/h2>\n

The slowdown comes as competition in China\u2019s EV market intensifies<\/a>. <\/p>\n

BYD, once a dominant player with its Dynasty and Ocean series, has been losing ground to rivals such as Leapmotor and Geely, which have narrowed the technological gap.<\/p>\n

Although BYD was China\u2019s largest automaker in 2025<\/a>, it dropped to fourth place in the January\u2013February period as sales recorded their steepest decline since the COVID-19 pandemic.<\/p>\n

The company also reported weaker financial performance. <\/p>\n

Net profit fell 19% to 32.6 billion yuan ($4.72 billion) in 2025, marking its first annual decline in four years and exceeding analysts\u2019 expectations of a 12.1% drop, according to LSEG data.<\/p>\n

Revenue rose just 3.5%, the slowest pace in six years. For the December quarter, profit declined 38.2% to 9.3 billion yuan, extending a three-quarter streak of falling earnings.<\/p>\n

Margins have also come under pressure. Gross profit margin from autos and related products slipped to 20.5%, down 1.8 percentage points from the previous year.<\/p>\n

Price wars and demand pressures<\/h2>\n

BYD\u2019s performance has been hit by price competition in China, where aggressive discounting has weighed on profitability. <\/p>\n

Softer domestic demand has compounded the challenge, creating a difficult operating environment heading into 2026.<\/p>\n

The company has also taken cost measures, cutting its workforce by 10.2% to 869,622 employees by the end of 2025.<\/p>\n

Analysts said the earnings outlook remains challenging, with intense competition and weaker demand likely to continue pressuring margins despite growth opportunities elsewhere.<\/p>\n

Overseas expansion seen as key growth driver<\/h2>\n

Despite domestic headwinds, BYD is increasingly focused on international markets. <\/p>\n

The company told analysts during its post-earnings call earlier this week, that it is \u201chighly confident\u201d of achieving its 2026 overseas sales target of 1.5 million vehicles, or potentially higher.<\/p>\n

The company had earlier set an export target of 1.3 million vehicles for this year, lower than previous expectations of up to 1.6 million units shared with Citi in November.<\/p>\n

Overseas sales have already grown rapidly. Their share of total sales more than doubled to 22.7% last year and rose further to 50% in the first two months of the year.<\/p>\n

BYD is pursuing expansion through localisation. The company\u2019s factories in Europe and Indonesia are expected to begin mass production around March or April, according to one of the sources.<\/p>\n

This shift reflects a broader strategy to offset slowing growth in China by building a stronger global presence.<\/p>\n

The post BYD\u2019s sales fall for seventh month, down 20.5% in March<\/a> appeared first on Invezz<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

BYD remained under pressure as vehicle sales fell for the seventh consecutive month, reflecting intensifying competition in China\u2019s electric vehicle market. Sales dropped 20.5% year-on-year to 300,222 units last month, according to Reuters calculations based on company disclosures and a Weibo post by executive Li Yunfei. The decline was less severe than February\u2019s 41.1% drop <\/p>\n","protected":false},"author":1,"featured_media":48447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-48446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"_links":{"self":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/48446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/comments?post=48446"}],"version-history":[{"count":0,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/posts\/48446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media\/48447"}],"wp:attachment":[{"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/media?parent=48446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/categories?post=48446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickassetsmarket.com\/index.php\/wp-json\/wp\/v2\/tags?post=48446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}